About
About the Insights Advisory Board
Shape the future of the insights industry with the IAB
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Introduction to the IAB
The Insights Advisory Board (IAB) was created to give experienced brand-side insights professionals a platform to guide innovation, test ideas, and refine strategies that shape the future of the insights industry.
Here, professionals like you help agency-side insights providers ensure their tools, platforms, approaches, and methodologies are practical, effective, and ready to deliver value in a rapidly changing landscape. The IAB is a collaborative, trusted space where your expertise influences progress and drives meaningful change.
What is the IAB's Purpose?

Refine Innovation
Collaborate to test and improve tools, platforms, and methodologies.

Guide Market Exploration
Help organizations evaluate and prioritize new markets and opportunities.

Optimize Client Engagement
Provide input on materials, strategies, and tools that improve the client journey.

Raise Industry Standards
Support dynamic pricing strategies, value comparisons, and best practices.

Drive Thought Leadership
Influence content—white papers, case studies, and webinars—that resonates with the insights community.
How the IAB Works
1
Participate in Projects that Matter
  • Evaluate new platforms and tools.
  • Provide feedback on messaging, positioning, and campaign effectiveness.
  • Help refine methodologies and validate emerging approaches.
2
Flexible and Collaborative Participation
  • Contribute through surveys, virtual sessions, or in-depth reviews.
  • Opportunities are tailored to your expertise and interests.
3
See the Impact
Your feedback helps shape solutions that organizations depend on, ensuring innovation is practical and impactful.
Who Should Join the IAB?
Corporate Insights and Analytics Professionals
Strategists and Innovators
Marketing Experts
Customer Experience Specialists
If you're passionate about improving the tools and methodologies used across the insights industry, the IAB is for you.
Join the IAB and Help Shape the Industry